Brand and Marketing Strategist

Strategy and Planning · Winnipeg, Manitoba
Department Strategy and Planning
Employment Type Full-Time
Minimum Experience Experienced

Our People:

We’re enthusiastic problem solvers. Our team members share their diverse skill sets, perspectives and experiences throughout our agency across our two locations in Winnipeg and Toronto.


Our Culture:

Good relationships are built on trust. At Brandish, a good relationship between our agency and team comes from a clear understanding of shared expectations.

 

Your Role:

Those who want to build, shape and grow their future with us will find Brandish’s culture uniquely amenable. Those who need a career progression track that’s clearly outlined and structured may find themselves struggling to find direction here. People who see Brandish as an opportunity to build something inside our company will thrive in our environment.

 

Is This You?

Brandish is looking for a Brand and Marketing Strategist to join our growing team. Reporting to the Director of Strategy and Planning, the Brand and Marketing Strategist will be responsible for planning and managing various campaigns, UX, engagement and communication strategies that work towards distinguishing and solidifying our clients’ brand experiences. Because of that, this role requires a deep understanding of digital marketing tactics, modern brand and website practices, content planning, social and traditional media, data analysis and research methods. 


The Brand and Marketing Strategist will distill high level six-month plans into detailed briefs ready for agency production. By completing research to find insightful consumer data, or leaning on experience in digital or content strategy to understand how to best carry a brand message forward—it’s your responsibility to identify the direction that will resonate with our end consumer. 


Roles and Responsibilities

  • Prepare brand, campaign, website or communication projects for implementation by crafting well-researched strategic or creative briefs and guidelines for product, design, digital and content departments.
  • Facilitate various forms of market and customer research and develop and present Research and Assessment presentations to internal and external stakeholders. 
  • Ensure that post-brief, agency outputs are on-strategy and in-line with quarterly objectives as defined by both the Accounts and Strategy department
  • Ensure consistency across all marketing content and distribution channels
  • Identify audience segments and customer journeys for various clients, and adapting as required through overall marketing progression
  • Work with Product on website and UX planning through user-story and content workflow creation
  • Support in developing and presenting a Brand Narrative, Strategy and Brand presentations. 
  • Make decisions on budget allocation, media spend and work with media vendors to purchase relevant out of home, broadcast or audio streaming ads
  • Analyze analytics and digital advertising data to develop and present marketing reports 
  • Develop and oversee implementations of Inbound Workflows
  • Evaluating campaign or brand effectiveness


Requirements: 


  • 3-4 years in a professional digital marketing, advertising or creative communications setting. Experience in an agency environment is considered an asset. 
  • Working knowledge of digital, social and CRM platforms like HubSpot, Pardot and Google Analytics.
  • Experience using market research tools like Survey Monkey, Google Surveys, and/or hosting and facilitating focus groups or ethnographic reports. 
  • Excellent oral and written communication skills.
  • Experience driving lead or performance growth through various marketing channels.







 

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  • Location
    Winnipeg, Manitoba
  • Department
    Strategy and Planning
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced